Jay-Z's Rocawear clothing brand announced Wednesday (April 11) a sponsorship deal with MLB franchise, the New York Yankees. Rocawear will be featured in branded signage in Yankee stadium and added to promotions throughout the 2012 season.
With Jay Z branding of Yankees and his frequent visits to the games, this is not really a surprise. So congratulations is due to Jay Z and the Rocawear family. The following statement was made a press time :
"Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership," said Jameel Spencer, of Rocawear's parent company Iconix Brand Group, Inc
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"Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in '12!"
What do you think of this deal ?
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